Trademark Application Status - What to look for

Monitoring the status of your trademark application or registration is an essential aspect of managing...

What are common names and themes TO AVOID in trademarks in the fitness or exercise industry?

Finding a unique, trademarkable name may be difficult in the exercise industry, because there are...

Special considerations when trademarking a name in yoga, fitness and exercise equipment

Trademarking a name in the fitness, yoga and exercise equipment industry involves navigating a competitive...

What's the difference between TEAS PLUS and TEAS Standard and which should I choose?

Within the USPTO Filing system TEAS, there are primarily two filing options: TEAS Plus ($250...

Likelihood of confusion refusals under 2d of the Lanham Act

We'll tell you about likelihood of confusion office action responses, and at the end of the article are some examples from the big-firm lawyers representing large companies like Amazon and Apple. Sample office action responses for you to review!

On the grounds of a likelihood of confusion with a registered mark, a typical office action will reject the registration of your trademark as confusingly similar to another registered trademark, under Section 2(d) of the Lanham Act. In this case, the examining attorney has the right to object to the registration of a mark they believe is too similar to an existing registered mark and will likely lead to confusion, error, or deception.

Legal issues have arisen with Elon Musk's change of Twitter's name to X.

The legal ramifications of billionaire Elon Musk's plan to redesign Twitter as X could be...