You can only register on Amazon Brand Registry with a registered trademark

If you don't have a registered trademark yet, you should think about getting one. Once you have a brand and have started using it, you'll want to protect it with a trademark registration. It's the only way to a long-term brand protection strategy. However, a trademark application takes a while to mature into a trademark registration. In the meantime you can benefit from a program like Amazon Brand Registry.

Benefits of Registering your Brand with US Customs – preventing import of knock-offs

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How to Trademark a Name (First Name or Last Name)

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Major League Baseball Trademarks - MLB.com

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Taylor Swift Trademarks - the Full List

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How J.K. Rowling Protects the Harry Potter Empire with TMs

Harry Potter US Trademark word list - the Ultimate Guide Harry Potter creates a magical...