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Last Updated: April 22 2026
Welcome to the website of TrademarKraft (the “Firm,” “we,” “us,” or “our”). By accessing or using our website, engaging our services, or communicating with us, you agree to be bound by these Terms of Service (the “Terms”). If you do not agree to all of these Terms, you must not use our website or retain our services.
These Terms apply to all visitors, users, and clients (“you” or “your”).
We provide trademark legal services, including but not limited to:
All legal services are provided subject to a separate engagement agreement. In the event of any conflict between these Terms and an engagement agreement signed by both parties, the engagement agreement shall control.
Information on this website is for general informational purposes only and does not constitute legal advice. No attorney‑client relationship is formed by your use of the website, submission of an inquiry, or receipt of a response from us unless and until a written engagement agreement is executed. You should not act or refrain from acting based on any information on this site without seeking professional legal counsel.
You agree not to:
Fees for services are set forth in engagement letters or invoices. All fees are earned upon performance of services. Refunds, if any, are governed by the applicable engagement agreement. We do not offer refunds for services already rendered, including filing submissions or legal research.
Trademark prosecution, opposition, cancellation, revival, or any other legal proceeding involves inherent uncertainties. We do not guarantee any particular outcome, including registration of a trademark, success in a TTAB proceeding, or revival of an abandoned application. Any statements on our website about past results are not a guarantee of future results.
To the fullest extent permitted by law, our liability to you for any claim arising out of or relating to these Terms or our services, whether in contract, tort, or otherwise, shall not exceed the total fees you paid to us in the six months preceding the claim. We shall not be liable for any indirect, incidental, consequential, or punitive damages, including lost profits or lost business opportunities.
You agree to indemnify, defend, and hold harmless the Firm, its founder, employees, and agents from and against any and all claims, losses, liabilities, damages, and expenses (including reasonable attorneys’ fees) arising out of or related to:
Please read this section carefully. It affects your legal rights and requires that disputes be resolved through binding individual arbitration rather than a court proceeding.
Any dispute, claim, or controversy arising out of or relating to these Terms, your use of our website, or our services (including any engagement) shall be resolved exclusively by binding arbitration, rather than in court. There is no judge or jury in arbitration, and court review of an arbitration award is limited.
The arbitration shall be administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules in effect at the time the claim is filed. The arbitration shall be conducted in [Insert City and State, e.g., San Diego, California] or, at your option, by telephone or video conference if the claim amount is less than $50,000. The arbitration shall be before a single arbitrator mutually agreed upon by the parties, or if no agreement, appointed by the AAA.
Each party shall bear its own attorneys’ fees and costs, except that the arbitrator may award fees and costs to the prevailing party if authorized by applicable law. You and we agree that any arbitration shall be conducted on an individual basis only; class arbitrations, collective actions, and representative actions are not permitted. You waive any right to participate in a class action, consolidated action, or private attorney general action.
Notwithstanding the foregoing, either party may bring an individual action in small claims court (if within the court’s jurisdiction) or seek injunctive relief in a court of competent jurisdiction to protect its intellectual property or confidential information without first engaging in arbitration.
Any arbitration demand must be filed within one year after the claim first accrues, or it is forever barred.
You agree that you will not make, publish, or communicate any statement (oral, written, digital, or otherwise) that disparages, defames, criticizes, or otherwise negatively affects the reputation, goodwill, or business of the Firm, its founder, employees, agents, or clients. Disparaging statements include, but are not limited to, negative reviews, public complaints, social media posts, blog comments, or any communication to third parties that is intended to harm our professional standing.
You may, however, post truthful, non‑disparaging feedback directly to us in private correspondence, or file a complaint with the appropriate legal or regulatory authority (e.g., state bar association) without violating this clause, provided that such complaint is made in good faith and not for the purpose of public disparagement.
If a court or arbitrator finds that you have breached this non‑disparagement clause, you agree to pay the Firm’s reasonable attorneys’ fees and costs incurred to enforce this provision, in addition to any other damages available at law or equity.
You agree to keep confidential any non‑public information we provide to you regarding our internal processes, legal strategies, or client matters, unless disclosure is required by law. Similarly, we will treat your confidential information as required by professional ethics rules and applicable law.
These Terms shall be governed by and construed in accordance with the laws of the State of [Insert State, e.g., California], without regard to its conflict of laws principles. The arbitration provision shall be governed by the Federal Arbitration Act.
If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that the remaining provisions remain in full force and effect.
We may revise these Terms from time to time. The most current version will be posted on this page with the “Last Updated” date. Your continued use of the website or our services after any changes constitutes acceptance of the revised Terms.
These Terms, together with any engagement agreement you sign, constitute the entire agreement between you and the Firm with respect to your use of the website and our services, superseding any prior agreements or communications.
If you have any questions about these Terms, please contact:
Nyall Engfield, Esq.
nyall at trademarkraft.com
By using our website or engaging our services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service, including the mandatory arbitration and non‑disparagement clauses.
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TrademarKraft Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from trademark-ai.myshopify.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- We also track your trademark application in the USPTO, in order to provide you with action items and update you as to the status of your trademark application.
- We track your registered trademark to provide you with reminders of renewal fees and other action items throughout the life of your trademark.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name (and corporate name if applicable), billing address, permanent address, payment information (including credit card numbers, Paypal), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
You are opted in to our marketing list when you sign up for our services. This enables us to provide you with information that may benefit you. We keep you informed of specials and other action items you can take to further protect your trademark rights, and provide information to our trusted legal services providers for access to legal services surrounding your trademark, should the need arise.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
MINORS
The Site is not intended for individuals under the age of 14.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at orders@trademarkraft.com or by mail using the details provided below:
TrademarKraft
[Re: Privacy Compliance Officer]
500 Westover Dr Suite 12298 Sanford North Carolina US 27330
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