Office action text of Amazon's Trademark Alexa - Likelihood of Confusion rejection

Office action text of Amazon's Trademark Alexa - Likelihood of Confusion rejection. Registration of the applied-for mark is refused in regard to the above-listed goods because of a likelihood of confusion with the mark in U.S. Registration No. 5215208. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.   See the attached registration.

Office action text of Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

Office action test of Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

Below is the Feb 8, 2020 rejection for likelihood of confusion under 2d for U.S. Registration No. 3059279 MADE for clothing items.

SUMMARY OF REFUSAL(S) / REQUIREMENT(S):

• Section 2(d) Refusal – Likelihood of Confusion

Reply to office action for Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

This is a response to the Non-Final Office Action dated February 8, 2020 concerning U.S. Application Serial No. 88/672,277 for the mark MADEMARK for "Clothing, namely, shirts, t-shirts, sweatshirts, tank tops" in Class 25.

What is the cost for an office action response by a US attorney?

The cost of responding to a trademark office action with arguments and evidence by an...

Blurring of a trademark brand and how it weakens the brand - with examples

"Blurring" refers to a situation where a trademark's distinctiveness and brand identity become diluted or blurred due to its unauthorized use on unrelated goods or services. This can damage the trademark's selling power and ability to serve as a unique identifier. Here are some real-world examples of trademark blurring and its effects:

What is a trademark's natural zone of expansion? Overextension of a brand can weaken it

A trademark's natural zone of expansion refers to the range of goods or services that consumers would reasonably expect the trademark owner to offer under that particular brand name, and what goods and services the owner would logically expand into. It's essentially the logical area for brand extension based on the existing trademark usage and reputation. But if a trademark covers too much then it risks overexpansion, which can weaken the mark by causing consumer confusion.