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Protecting your Unique Fitness Brand with a Trademark

Trademark protection will ensure your fitness brand stays yours.

With the fitness market booming at the moment, and in constant flux, it's no wonder there are many new brand names entering the fray every day. Since commerce and social sharing is nationwide due to social networks and the Internet generally, it's quite common for two or more fitness programs to have trademarks that are similar.

Trademark as a Basis for DMCA Takedown Notices

Having a registered trademark can be a powerful way for you to protect what is said online, by your competitors, about your brand. And most importantly, to prevent the use of your brand (or something confusingly similar) by your competitors. One way to take down content that may be infringing is using the DMCA "Takedown Notice" provision, which, when sent to an Internet Service Provider ("ISP"), requires the ISP to take the material down.