Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.

Strategic Goals and Execution in Trademark Portfolio Management

When it comes to managing and expanding a trademark portfolio, the primary goal for a trademark owner is to achieve comprehensive protection and maximize the strategic advantage of their intellectual property assets. They typically achieve this through broad brand protection, defensive registrations, geographic expansion, product line extensions, anti-counterfeiting, licensing and mergers to increase trademark portfolio value