Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.

AI LLMs for trademark law and case law analysis

Large language models (LLMs) can be very useful tools for legal research and analysis, including in the area of trademark law. However, there are some key shortcomings and limitations that need to be considered when using LLMs for tasks involving case law analysis for trademarks:

What is the cost for an office action response by a US attorney?

The cost of responding to a trademark office action with arguments and evidence by an...

US trademark attorneys - Who needs 'em anyway?

Obtaining a trademark registration in the United States can be a complex process, and the requirement for legal representation by a U.S. attorney varies depending on the applicant's circumstances. The United States Patent and Trademark Office (USPTO) has specific rules governing when an attorney is required and when an applicant can proceed without legal representation. In this comprehensive overview, we will explore the nuances of this requirement to help you navigate the trademark application process effectively.