Types of Trademarks - what can be protected

The United States Patent and Trademark Office (USPTO) recognizes several types of trademarks, each catering to specific needs and offering varying levels of protection.A standard character mark, also known as a word mark, protects the textual element of a trademark without regard to font style, size, color, or design. This type of trademark provides broad protection for the word(s) itself, allowing the trademark owner to use the mark in any visual format while retaining exclusive rights.