Geographic use of common law trademarks and Google Maps

The concept of common law trademarks refers to the rights acquired through the actual use of a mark in commerce, rather than through the formal registration process with a government agency. These rights are typically limited to the geographic area where the mark is being used and has established a reputation. One platform that has become particularly relevant in this context is Google Maps, a widely used online mapping service that not only provides geographic information but also serves as a powerful tool for businesses to establish their online presence and reach potential customers.