Trademark Monitoring: Protecting Your Brand's Reputation

Trademark monitoring is a crucial aspect of brand protection that allows companies to identify and address potential infringements and violations of their intellectual property rights. Most efficiently performed by artificial intelligence (AI), by implementing effective trademark monitoring strategies businesses can safeguard their brand's reputation, prevent consumer confusion, and maintain the integrity of their brand identity.

Counterbrand Monitoring - what is it and how can it help my brand?

Counterbrand monitoring, also referred to as online reputation monitoring or digital brand monitoring, involves systematically tracking online data sources to identify narratives, discussions, posts, reviews and multimedia content that could potentially impact public sentiment, perception and trust around a particular brand.