The Importance of Brand Identity and Uniqueness: Why AI Trademark Searches are Crucial

One of the key elements of establishing a strong brand identity is ensuring that the chosen brand name, logo, and other brand elements are truly unique and legally protectable. This is where the importance of conducting thorough trademark searches, and analyzing the results with artificial intelligence, comes into play.

What is a Direct Hit Search?

A direct hit search searches for your particular mark, within the class of goods and services within which your mark is to be used. It's a narrower search that identifies the most challenging previously-registered marks for your trademark registration.