Trademark Ownership Transfer through a Trademark Assignment Registered with USPTO

A trademark serves as a unique identifier, distinguishing the goods or services of one entity from those of another. As such, the ownership of a trademark is a valuable asset, often representing significant brand equity, and can be transferred for consideration (bought and sold). Transferring ownership of a trademark, therefore, involves transferring all rights, titles, and interests in the mark from the assignor (the current owner) to the assignee (the new owner).