Office action text of Amazon's Trademark Alexa - Likelihood of Confusion rejection. Registration of the applied-for mark is refused in regard to the above-listed goods because of a likelihood of confusion with the mark in U.S. Registration No. 5215208. Trademark Act Section 2(d), 15 U.S.C. §1052(d);
see TMEP §§1207.01
et seq. See the attached registration.