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Does Kim Kardashian have a Trademark on her Name?
- 17 July, 2018
- Nyall Engfield
Kim Kardashian, US TV personality and billionaire, and her family have 98 trademarks and trademark applications containing the word "Kardashian", dating from February 2007, however some of these are no longer live. The first one for KIMBERLY KARDASHIAN was filed in 2007, along with KIM KARDASHIAN.
Kim Kardashian, like many celebrities and public figures, trademarks her name to protect her personal brand and capitalize on her fame in various business ventures. Trademarking a name, especially when it's associated with a widely recognized personality, serves several crucial purposes:
1. Brand Protection
Trademarking her name helps Kim Kardashian safeguard her brand identity. It prevents unauthorized or misleading use of her name, which could potentially harm her reputation or dilute her brand's value. By owning the trademark to her name, she has legal grounds to challenge instances of misuse or infringement, ensuring that her brand remains distinct and valuable.
2. Control Over Use
With her name trademarked, Kardashian has control over how her name is used in the market. This control extends to various products and services, allowing her to authorize or deny the use of her name in association with different brands, merchandise, endorsements, and promotions. This ensures that any commercial activity associated with her name aligns with her personal brand and business interests.
3. Monetization Opportunities
Trademarking her name opens up numerous monetization opportunities. Kardashian can license her trademarked name to businesses and products, generating income through royalties. This can be particularly lucrative for products in industries where her influence is significant, such as fashion, beauty, and entertainment. The trademark not only serves as a source of revenue but also allows her to expand her business empire by entering into various markets under a protected and recognized brand.
4. Market Positioning
In the competitive landscape of celebrity brands, having a trademarked name helps in distinguishing Kim Kardashian's ventures from others. It assists in establishing a unique position in the market, which is essential for branding and marketing strategies. This unique identity helps in attracting partnerships, collaborations, and endorsements, further enhancing her market presence and business opportunities.
5. Legal Security
The legal protection offered by trademarking her name gives Kardashian peace of mind and security in her business dealings. It provides a clear legal framework to address any disputes over brand identity or intellectual property rights, reducing the risk of prolonged legal battles. This security is crucial for maintaining the stability and growth of her diverse business interests.
. Here is the list of US trademarks, including those of the other members of the family, all containing "Kardashian":
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1 comment
kilemudppi
August 07, 2023Muchas gracias. ?Como puedo iniciar sesion?