a comprehensive guide on how to search for trademarks and brand names on Amazon to identify potential infringement or similar names trading off the goodwill of an established brand. Start by searching Amazon's Brand Registry to see if the exact trademark or brand name is already registered. Go to brandservices.amazon.com and click "Get started" under "Enroll your brand". Then search for the exact brand name. If it comes up as registered to another company, the name is taken.
