Celebrity and Influencer Trademarks: Protecting Personal Brands

celebrities and influencers have become powerful brand entities in their own right. Their names, images, and catchphrases are not just personal identifiers but significant intellectual properties that drive lucrative business ventures. As these public figures monetize their fame through endorsements, merchandise, and media, protecting their personal brands through trademarks has become increasingly crucial. This comprehensive examination explores the importance of trademarks for celebrities and influencers, the unique challenges they face, and strategies for effectively safeguarding their personal brands.

Trademark Fair Use - When can you use a company's trademark?

When is it fair use to use a company's trademark? Apple, IBM, Exxon, Facebook. There,...