Why is a Statement of Use (SOU) required for my trademark?

Why is a Statement of Use (SOU) required for my trademark?

The Statement of Use serves as a bridge between the intent to use a trademark in commerce and the actual use, which is a requirement for the registration of a trademark. This requirement is rooted in the principle that trademark rights in the U.S. are based on use of the mark in commerce, rather than merely on the registration of the mark. Understanding the SOU, its purpose, requirements, and implications, is essential for anyone navigating the complex waters of trademark law.
Getting away with it! Trademark registrations that registered in spite of obvious objections

Getting away with it! Trademark registrations that registered in spite of obvious objections

Trademarks can face various obstacles during the registration process, often due to potential objections based on their distinctiveness, descriptiveness, likelihood of confusion, or other grounds. Here are some of the trickiest trademark registrations and the common objections they encounter:
Benefits of Proactive Trademark Portfolio Management

Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.
Trademark Office Action Responses using AI (artificial intelligence)

Trademark Office Action Responses using AI (artificial intelligence)

Trademark Office Action Responses using AI (artificial intelligence) Creating office action responses with artificial intelligence...

Strategic Goals and Execution in Trademark Portfolio Management

Strategic Goals and Execution in Trademark Portfolio Management

When it comes to managing and expanding a trademark portfolio, the primary goal for a trademark owner is to achieve comprehensive protection and maximize the strategic advantage of their intellectual property assets. They typically achieve this through broad brand protection, defensive registrations, geographic expansion, product line extensions, anti-counterfeiting, licensing and mergers to increase trademark portfolio value
Trademark Name infringement and Disputes

Trademark Name infringement and Disputes

Protect your intellectual property by ensuring your trading names and brands are secure, using your brand and business name effectively, and registering your names and brands. Be vigilant for intellectual property theft by using monitoring services, using search engines, and contacting trade press. Take legal action against violators promptly, considering various options such as suing them, objecting to their trademark application, registering a new company with a similar name, or objecting to the Company Names Tribunal. Develop a plan to find legal alternatives, determine desired outcomes, choose the best options, and coordinate them. Make the IP dispute work in your favor by halting the offender and receiving payment, or granting the infringement a license to use your name lawfully in exchange for a fee. Consider the infringer as a potential collaborator in any disagreement.