Geographic use of common law trademarks and Google Maps

The concept of common law trademarks refers to the rights acquired through the actual use of a mark in commerce, rather than through the formal registration process with a government agency. These rights are typically limited to the geographic area where the mark is being used and has established a reputation. One platform that has become particularly relevant in this context is Google Maps, a widely used online mapping service that not only provides geographic information but also serves as a powerful tool for businesses to establish their online presence and reach potential customers.

Protecting a Common Law Trademark in the US for Free

In the world of intellectual property, trademarks play a crucial role in distinguishing the goods and services of one business from another. While registering a trademark with the United States Patent and Trademark Office (USPTO) provides significant advantages, many businesses, especially small entrepreneurs and startups, may find the costs associated with federal registration prohibitive. Fortunately, there is a way to establish and protect a common law trademark without incurring substantial expenses – and that's through free trademark protection