Trademark as a Basis for DMCA Takedown Notices

Having a registered trademark can be a powerful way for you to protect what is said online, by your competitors, about your brand. And most importantly, to prevent the use of your brand (or something confusingly similar) by your competitors. One way to take down content that may be infringing is using the DMCA "Takedown Notice" provision, which, when sent to an Internet Service Provider ("ISP"), requires the ISP to take the material down.