Protecting a Common Law Trademark in the US for Free

Protecting a Common Law Trademark in the US for Free

In the world of intellectual property, trademarks play a crucial role in distinguishing the goods and services of one business from another. While registering a trademark with the United States Patent and Trademark Office (USPTO) provides significant advantages, many businesses, especially small entrepreneurs and startups, may find the costs associated with federal registration prohibitive. Fortunately, there is a way to establish and protect a common law trademark without incurring substantial expenses – and that's through free trademark protection