How is the US trademark system different and how can a foreign applicant protect their name?

Filing trademarks in the United States as a foreign entity can present several concerns and pitfalls that differ from domestic trademark systems. The U.S. trademark system shares some similarities with other countries' systems, but also has distinct differences. We highlight the differences and also discuss the Madrid Protocol which can provide a streamlines way of filing in the US.

US trademark attorneys - Who needs 'em anyway?

Obtaining a trademark registration in the United States can be a complex process, and the requirement for legal representation by a U.S. attorney varies depending on the applicant's circumstances. The United States Patent and Trademark Office (USPTO) has specific rules governing when an attorney is required and when an applicant can proceed without legal representation. In this comprehensive overview, we will explore the nuances of this requirement to help you navigate the trademark application process effectively.