Trademark Dilution and Tarnishment - famous examples, including Tiffany, Rolls Royce and Apple

Trademark Dilution and Tarnishment - famous examples, including Tiffany, Rolls Royce and Apple

Trademark dilution is a concept where a distinctive or famous trademark is used in a way that diminishes its uniqueness and its association with the original product or service. This can happen even without any direct competition between the products or confusion among consumers. Here are some of the most famous examples of trademark dilution: