Getting away with it! Trademark registrations that registered in spite of obvious objections

Trademarks can face various obstacles during the registration process, often due to potential objections based on their distinctiveness, descriptiveness, likelihood of confusion, or other grounds. Here are some of the trickiest trademark registrations and the common objections they encounter:

Trademark Disputes in the Gaming Industry: Protecting Your Game's Identity

As the gaming industry continues to expand, the importance of protecting intellectual property, particularly trademarks, has become increasingly critical. Trademarks play a pivotal role in distinguishing a game's identity and safeguarding it from infringement. This comprehensive examination explores the significance of trademarks in the gaming industry, common types of trademark disputes, strategies for protecting a game's identity, and notable case studies that illustrate the complexities of trademark law in this dynamic field.

What is a trademark's natural zone of expansion? Overextension of a brand can weaken it

A trademark's natural zone of expansion refers to the range of goods or services that consumers would reasonably expect the trademark owner to offer under that particular brand name, and what goods and services the owner would logically expand into. It's essentially the logical area for brand extension based on the existing trademark usage and reputation. But if a trademark covers too much then it risks overexpansion, which can weaken the mark by causing consumer confusion.