Reply to office action for Amazon's Trademark Alexa - Likelihood of Confusion rejection

Reply to office action for Amazon's Trademark Alexa - Likelihood of Confusion rejection. ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Applicant, Amazon Technologies, Inc., respectfully submits this Response to the Office Action that issued on November 22, 2019 with respect to U.S. Application Serial No. 88/634,297 for ALEXA (“Applicant’s Mark”).

 

1. Limited 2(d) Refusal

The Examining Attorney has issued a limited refusal to register on the basis of a likelihood of confusion between Applicant’s Mark as used in connection with specific goods contained in the application with U.S. Registration No. 5,215,208. In response, Applicant herein deletes the goods to which the refusal pertains. Accordingly, Applicant respectfully submits that the limited 2(d) refusal is now moot.

Office action text of Amazon's Trademark Alexa - Likelihood of Confusion rejection

Office action text of Amazon's Trademark Alexa - Likelihood of Confusion rejection. Registration of the applied-for mark is refused in regard to the above-listed goods because of a likelihood of confusion with the mark in U.S. Registration No. 5215208. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.   See the attached registration.

Office action text of Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

Office action test of Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

Below is the Feb 8, 2020 rejection for likelihood of confusion under 2d for U.S. Registration No. 3059279 MADE for clothing items.

SUMMARY OF REFUSAL(S) / REQUIREMENT(S):

• Section 2(d) Refusal – Likelihood of Confusion

Reply to office action for Amazon's Trademark MadeMark for clothing - Likelihood of Confusion rejection

This is a response to the Non-Final Office Action dated February 8, 2020 concerning U.S. Application Serial No. 88/672,277 for the mark MADEMARK for "Clothing, namely, shirts, t-shirts, sweatshirts, tank tops" in Class 25.

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Blurring of a trademark brand and how it weakens the brand - with examples

"Blurring" refers to a situation where a trademark's distinctiveness and brand identity become diluted or blurred due to its unauthorized use on unrelated goods or services. This can damage the trademark's selling power and ability to serve as a unique identifier. Here are some real-world examples of trademark blurring and its effects: