Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.

Trademark Owner Who Claims Rights and and Trademark Transfer

In a U.S. trademark application and registration, the owner is the individual or entity that claims ownership of the mark and has the right to use it in commerce. The owner is responsible for filing the trademark application, maintaining the registration, and enforcing the trademark rights.